What is Return on Inclusion®?
The world's first methodology that measures the commercial and cultural impact of your inclusion investment
The Challenge: Proving DEI Value to the Board
Boards are asking harder questions. Budgets are under scrutiny. Some organisations are doubling down on inclusion; others are rolling back.
The difference? One group can prove ROI with data. The other cannot.
Without robust measurement, you cannot answer the only question that matters: "What is the bottom-line impact, and can you prove it?"
Organisations that can prove ROI secure investment. Those that cannot face rollbacks.
The Solution: Return on Inclusion
Return on Inclusion® is a rigorous measurement methodology developed by EA Group with academic partners including Middlesex University, Stanford, Harvard and Yale.
It tracks the commercial and cultural impact of inclusion across 150 data points and 20 organisational domains. It is not a sentiment survey. It is forensic measurement that delivers:
- Quantified ROI on inclusion investment
- Benchmarking against sector peers
- Prioritised recommendations for maximum impact
- Board-ready data to secure continued investment
PwC Innovation Award winner. Average client ROI: 19x.

What We Measure:
150 Data Points Across 20 Domains
Every element is scored against evidence, benchmarked against peers, with clear confidence levels.
People & Talent:
- Workforce diversity
- Recruitment effectiveness
- Retention patterns
- Internal mobility
- Succession planning

Leadership & Culture:
- Leadership diversity
- Inclusive capability
- Psychological safety
- Engagement
- Belonging
Pay & Reward:
- Pay equity
- bonus parity
- reward system fairness

Performance & Innovation:
- Collaboration
- Productivity
- Decision-making quality
Policy & Compliance:
- Legal compliance
- Flexible working
- Fccessibility
Commercial Impact:
- Employer brand
- Customer perception
- Supplier diversity
- Quantified financial return
How Metimur Works

Data Collection
The platform guides you through gathering information across all domains: policies, people data, engagement insights, and financial metrics.

Analysis
Proprietary algorithms developed with academic partners analyse your data. Each data point is compared against benchmarks.

Scoring & Benchmarking
Your performance is scored and benchmarked against similar organisations:
- Starting Out (below 50): Foundational work needed
- Aspiring (51-70): Established, room for improvement
- Champion (71-80): Sector-leading
- Platinum (81-90) – Industry-leading
- Diamond (90+) - Exemplar

Monetisation
Three ROI scenarios calculated:
• Current direction: typical £8-10 per £1
• Tweaked strategy: typical £14-16 per £1
• Fully focused: £19+ per £1

Report & Strategy
Receive your comprehensive report with monetisation analysis, strategic recommendations, prioritised action plan, and sector benchmarking.

Empowering Business Leaders with Strategic Inclusion Insight
- Quantified ROI on inclusion investment
- Benchmarking against sector peers
- Prioritised recommendations for maximum impact
- Board-ready data to secure continued investment
Two Ways to Access Return on Inclusion®
Metimur Platform (Self-Service)
Run the Return on Inclusion® audit yourself through our digital platform. Get the same rigorous methodology without the consultant fees. Ideal for ongoing measurement and tracking progress year on year.
